25 List Of SEO Techniques

SEO is divided into two parts such as ON-Page and Off-Page. On-page is a very important part of SEO which helps to take position in search engine. Get visibility in search engine via on-page SEO but you need to increase the position of a website in the search engine than need off-page SEO.

SEO Off page is a very important method to improve the website performance. You can easily improve the website ranking via SEO off page, without off page it can get ranking in techniques in 2019 for SEO. New off-page techniques are more effective for website ranking point of view. You should do all the off-page activity in limit; out of limit can be harmful for website health. Aggressive Off page work is under black hat SEO. You should avoid all the Black hat techniques for website promotion.

New Off page Techniques: 

Infographic Submission is one of the best off page techniques. It can create high quality backlinks for website via infographic. Basically infographic is a collation of image and data. User can easily understate from infographic. You should use an infographic submission for off page SEO. It is a very effective way to build quality links. I have listed top infographic submission sites.

Memes generator is new techniques to make brand in the market. You can also create high quality links as well as traffic. Basically memes are created for fun and entertaining. You can say that this is new techniques for commenting. This is the best way to improve direct traffic. I have listed best memes generate sites.

ping is a way to increase the indexing time and cache them. This is the best way to improve the website visibility in search engine. You should participate in pinging services for fast indexing of the website. I am listing Top Ping submission sites, you should use this site for fast indexing.

 RSS Feed is also the best part of SEO off page. You should do this work for increase the direct traffic. It is the best part of creating high quality link as well as improve the ranking in search engine.

Video submission is the latest part of social media optimization and this is also part of SEO off page. You can build brand in the market as well as create a high quality link from video submission. This is a very effective method in SEO to improve the website ranking as well as website traffic.

Image submission is also best part of SEO off page. You can build quality link from image submission. Image submission helps to increase keyword ranking as well as referral traffic. You should do an image submission for your website to improve the ranking because there is no chance of duplication.

Blog commenting is one of the best method to build quality link for website. You can create high PR link from blog commenting. This is not a hard work. You can easily build quality link for your website. I have already mentioned the high quality blog commenting website with dofollow link.

web 3.0 is the new off page technique. This is like as a guest post, but some different between guest post and web 3.0. guest post site is private websites and web 3.0 is a public site. This is also adapted social networking feature.

Guest post is one of the best off page technique to build quality link for a long time. This is also an organic link building method. You should avoid low quality content for the guest post. Low quality content may be harmful for website ranking as well as website

Forum: You should participate in the discussion forum for creating quality link. Numbers of websites are offering signature link and some of body content links like a source. You should participate all types of discussion forums. I have listed top webmaster forums. I will suggest this method to build quality link and improve the keyword ranking in search engine fast.

Photo sharing is a new off page technique and very easily can do. Photo sharing is part of infographic submission and also memes submission. Photo sharing is a too easy way to share your image in various sites to create high quality backlinks

article submission is very important and very effective off page technique. You can easily build high quality back link from article submission. You should avoid duplicate content to submit article site. You can easily do this work. You should follow this process to improve the website ranking. I have listed instant approval article submission site.

Press Release is kind of official news about services and product. You can build quality link from press release submission. Some of the websites are offering free press release submission and some of the paid. This is best off page techniques after article submission. This is strong off page methods and you should use this method in off page activity. I have listed best press release submission sites.

Question & answer is another method of SEO off page. You can easily build high quality link to your website. Question answer site is like a forum, but some difference between forums and question answer site. You can create high quality links from question answer site from the resource. I have listed some Question answer site.

Microblogging is new techniques of SEO off-page. You should use the micro blogging site to create high quality link. This is the best part of blogging. Micro blogging is the best method of off page and very effective method. I have listed high page rank micro blogging sites which will help to push ranking in search engine.

Profile creation is a new off page method which is very effective as well as an impressive way to create high quality backlinks. There are some of websites which offer profile links such as Facebook, Twitter, Linkedin, Google plus and many more. New webmasters are using this way to improve the quality link as well as traffic.

Audio submission is new off page Techniques which is help to build high quality links for website. It is very useful techniques for improve the website ranking in search engine result page. I have already shared top audio submission sites list for use to create quality links for your website. Webmasters are not using this method to improve the quality links. You should use this method to improve quality backlinks.

Podcast submission is another best new off page SEO techniques 2015. You should use Podcast Submission sites to improve quality links. Podcast submission is method like audio or video submission. I have listed top 15 podcast submission sites. I hope podcast submission sites will help your SEO method and get better ranking in search engine.

Top SEO Marketing Companies 2019

Editor: These rankings were derived solely from organic search rankings. This is not an endorsement of these firms. Tread carefully and always call references before hiring an SEO firm! 


Path Interactive

This New York Agency knows their SEO. I mean, they were first on the SERPs so they must know what they’re doing. Their diverse blend of traditional and electronic media professionals who specialize in local and national markets make up Path’s unique and effective marketing team who cater to their client’s every need.

 eBrandz

This SEO agency may boast a handful of snazzy awards, over 2500 happy clients and recognition for being the largest SEO company in the world, but believe it or not, they still remember the little guys. Their service includes a free online reporting dashboard so clients can monitor daily SEO activity and receive a monthly SEO report. Pair all of this with affordable service, white hat techniques, and 24-hour customer support, it’s no wonder eBrandz is so popular. 

 Adwest Worldwide

The first thing a visitor sees on Adwest Worldwide’s website is that all their clients are on page one for Google, Yahoo and MSN. And then they ask, “How about you?” I don’t know about you but that question alone would instantly make me want to sign up for a consultation. This company’s team of search engine marketing executives provides SEO, sponsored search, social network advertising, reputation management, live website hosting, live host email marketing and a client search login for all of their customers.

 Flag Day Consulting

This company offers a little bit of everything with top notch quality. It’s the “one-stop agency” for all your web related business needs. These people understand that SEO is a huge part of marketing your business, so they offer marketing in all different shapes and sizes. Flag Day offers SEO packages, pay per click campaigns, video production and marketing, professional web design and hosting plans for domain registration. 

Crest Media Internet Marketing

This Los Angeles SEO firm values its clients incredibly by using moral and ethical business practices while providing top notch marketing services. They remind visitors that internet marketing is no longer an option; it’s a necessity, and they are here to help.  Crest Media knows the ins and outs of online marketing which includes killer graphic design and nifty SEO techniques, as well as social media marketing, PPC, online video production and email marketing. 

eLocal Rank

This Los Angeles agency takes joy in helping small to medium sized businesses succeed in their online presence. They promise affordable service with experienced professionals and a commitment to positive ROI as soon as possible. What makes this SEO agency unique is its ability to reach the widest market possible within a targeted area, giving local businesses the attention they need. 

Promoting Group

This relational boutique-style SEO company offers tools and services fit specifically to its clients needs. They don’t have a one-size-fits-all technique, but rather they work with their clientele to provide an efficient, cost effective and results-oriented business plan that will not fail when faced with competitors.

Straight North

This Chicago SEO agency specializes in three things: reading, writing and arithmetic. Their SEO specialists keep an eye on updates and trends in the industry and make sure their techniques are up-to-date. The writers of Straight North produce high quality content to get clients the organic link building necessary to rise above competition. And lastly the company’s analytics and reporting constantly improve its customer’s websites so they are constantly climbing the ranks. 

Marcel Digital

This cutting edge marketing firm is in the know on the front and back ends of SEO and how to implement effective strategies to get sites traffic. They are constantly testing new and not yet established SEO strategies such as universal, semantic and local search. Marcel Digital provides both onsite and offsite SEO services so that websites are holistic and well marketed. 

Evolving Interactive

As one of Chicago’s leading SEO firms, Evolving Interactive develops its own custom strategies to get clients ranking at the top of search results. Through social media they help clients turn followers and friends into loyal customers through social media,local search marketing, well carried out PPC and SEO. This agency isn’t interested in just getting clicks to your site, their goal is to deliver customers to your business. 

The Ocean Agency

Here’s another boutique agency that specializes in clean and simple web design paired with expert SEO techniques. The Ocean Agency will properly optimize your website–both on the front and back ends–so that Google can easily find, crawl and understand each page of your website.

SEO Houston Web

Here’s  an SEO agency whose actions are guided by the core values of honesty, innovation, integrity and respect. It’s easy to get caught up in high ranks and forget the ethics of online marketing, but SEO Houston Web maintains the quality of service with positive results for their customers’ sites while never cutting corners with black hat tricks. 

Zizinya Web Solutions

Zizinya offers a full range of marketing solutions, provides custom packages to fit the financial needs of its customers, offers services that are often a fraction of most of its competitors, commits to giving quality service paired with customer satisfaction, and puts the icing on the cake with ethical business practices. With a free quote they will analyze the strengths and weaknesses of your website and let you know how they can help. 

SEO Houston

SEO isn’t about blatant keyword insertion, it’s about quality writing. This agency presents no facades about how to get traffic to your site, and they pride themselves on doing SEO “the right way.” SEO Houston is dedicated to making your website appear in the top rankings by understanding the science behind search engines and working with it to get your site noticed. The company offers a variety of services including SEO, PPC, link building, social media, local maps, article syndication, copy writing services… You get the point. 

Lone Star SEO Direct

While offering very low costs and all the essential online marketing tools (except PPC), Lone Star SEO Direct believes in giving big business services to small businesses. They take a personalized approach to web design that is specific to each of their client’s needs, while understanding the greater need for localized SEO with small businesses.

Search Engine Marketer

SEOM Interactive doesn’t present any facades to try to squeeze more money out of your wallet, instead they present the realities of search marketing. They’re not about the clicks, they are about quality. This is the kind of SEO company that is all walk and no talk. They show rather than tell as seen through their testimonials page. These people are nerds in love with SEO. 

Front Street Consulting

Here’s an SEO and SEM company based in Philadelphia that specializes in helping start-ups and emerging companies grow. Like all SEO agencies their main priority is to drive traffic to their clients’ sites, but through conversion optimization and testing they can help convert visitors once they reach your landing page. This company offers SEM account management, SEO, conversion optimization, mobile advertising, analytics installation and customization and social media marketing.

Zamolution

The folks at Zamolution will give it to you straight, and they don’t waste any time helping you increase your online digital footprint. Their strategy is simple: listen to your business objectives, understand the challenges you face, and ask lots and lots of questions. Then they get to work. They prefer open and unscripted dialogue. 

SEO Brand

This Philadelphia SEO firm will go above and beyond to help local businesses thrive in their online presence. They take customer service to a new level by visiting your office and giving a consultation before you commit. The company sprouted out of a desire to create a new kind of SEO company, one that combines search knowledge with a creative edge. What makes this company unique is its results driven ROI and their honesty on what you are doing wrong, what your competitors are doing better (with which keywords) and how to position your site against them. 

Stealth Media Agency

As a Phoenix SEO company, Stealth Media is dedicated to generating traffic to your site by better visibility in search engines through microsites and white hat techniques. They come out and admit that if you don’t have 3, 6 or 12 months to invest in a local internet marketing campaign than you should go to a PPC company instead, but as a local SEO company they specialize in two main categories of online marketing: SEO and PPC. Unlike some other SEO companies who do not see advantages from pay per click advertising, Stealth Media is a big advocator of PPC. 

Diap Media

Diap Media is a digital marketing agency that focuses on building digital properties and managing digital marketing strategies for small and medium sized businesses. Through content marketing, link building and PPC management, Diap Media builds niche internet brands and manages digital marketing for clients. 

SEOrchers

This creative and unique agency promises 100% satisfaction guarantee, or else they will keep working for free! That sounds like an agency I can trust. SEOrchers identified a need for effective internet marketing and web development specialists “without all the excuses.” They pull this off by engaging clients with their relational staff, realizing each project’s full potential and then offering the best marketing and web development services that are on time and within budget. 

 AdWeb Designs

With over a decade working in the field of internet marketing and a great track record for providing first page results to their clients, this agency knows “what makes people click.” AdWeb Designs started out in Phoenix, AZ but has sprouted several offices around the US and virtual offices worldwide. This company provides impressive internet design and marketing services at reasonable prices. 

Image Freedom

This San Antonio company specializes in SEO consulting and SEO-friendly web design with an informative, no secrets approach to internet marketing. They promise long-lasting business because of their no-debt approach ever since starting the company, so clients can trust handing over their marketing assets and sitting back while watching their sites climb the ranks. Image Freedom also concentrates on PPC management, social media strategy and mobile & local SEO. 

Geek Powered Studios

The geeks behind Geek Powered Studios started their agency out of a desire to help small businesses utilize the powerful tool of the search engine. They understand that no other marketing tool is as effective as SEO and PPC, and when done correctly can bring remarkable ROI. The team members behind Geek Powered Studios takes the success of their clients seriously, meaning they will work their hardest to beat competitors, which means they won’t work with your competition.

Best Marketing Strategies For 2019

What Is Marketing  

Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."

If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition.

This definition feels unhelpful.

The selling part, for instance, overlaps a little too snuggly with a "what is sales" definition, and the word advertising makes me think of  Mad Men brainstorming sessions.

Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV -- and soon, the internet -- entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success

Types of Marketing

Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which types of marketing -- and which mix of tools within each type -- is best for building your brand. Here are several types of marketing that are relevant today, some of which have stood the test of time:

Internet marketing: Inspired by an Excedrin product campaign that took place online, the very idea of having a presence on the internet for business reasons is a type of marketing in and of itself.

Search engine optimization: Abbreviated "SEO," this is the process of optimizing content on a website so that it appears in search engine results. It's used by marketers to attract people who perform searches that imply they're interested in learning about a particular industry.

Blog marketing: Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.

Social media marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.

Print marketing: As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.

Search engine marketing: This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience. (It's a concept called "pay-per-click" -- I'll show you an example of this in the next section).

Video marketing: While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.

Marketing and Advertising

If marketing is a wheel, advertising is one spoke of that wheel.

Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support. Marketing is necessary in all stages of a business's selling journey, and it can use numerous platforms, social media channels, and teams within their organization to identify their audience, communicate to it, amplify its voice, and build brand loyalty over time.

On the other hand, advertising is just one component of marketing. It's a strategic effort, usually paid for, to spread awareness of a product or service as a part of the more holistic goals outlined above. Put simply, it's not the only method used by marketers to sell a product.

Here's an example (keep reading, there's a quiz at the end of it)

Let's say a business is rolling out a brand new product and wants to create a campaign promoting that product to its customer base. This company's channels of choice are Facebook, Instagram, Google, and its company website. It uses all of these spaces to support its various campaigns every quarter and generate leads through those campaigns.

To broadcast its new product launch, it publishes a downloadable product guide to its website, posts a video to Instagram demonstrating its new product, and invests in a series of sponsored search results on Google directing traffic to a new product page on its website.

Where did the marketing take place? This was a bit of a trick question, as the marketing was the entire process. By aligning Instagram, Google, and its own website around a customer-focused initiative, the company ran a three-part marketing campaign that identified its audience, created a message for that audience, and delivered it across the industry to maximize its impact. 

The 4 Ps of Marketing

Essentially, these 4 Ps explain how marketing interacts with each stage of the business.

Product

Let's say you come up with an idea for a product you want your business to sell. What's next? You probably won't be successful if you just start selling it.

Instead, you need your marketing team to do market research and answer some critical questions: Who's your target audience? Is there market fit for this product? What messaging will increase product sales, and on which platforms? How should your product developers modify the product to increase likelihood of success? What do focus groups think of the product, and what questions or hesitations do they have?

Marketers use the answers to these questions to help businesses understand the demand for the product and increase product quality by mentioning concerns stemming from focus group or survey participants.

Price

Your marketing team will check out competitors' product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you'll lose out on a solid customer base. Price it too low, and you might lose more money than you gain. Fortunately, marketers can use industry research and consumer analysis to gauge a good price range.

Place

It's critical that your marketing department uses their understanding and analysis of your business's consumers to offer suggestions for how and where to sell your product. Perhaps they believe an ecommerce site works better than a retail location, or vice versa. Or, maybe they can offer insights into which locations would be most viable to sell your product, either nationally and internationally.

Promotion

This P is likely the one you expected from the get-go: promotion entails any online or print advertisement, event, or discount your marketing team creates to increase awareness and interest in your product, and, ultimately, lead to more sales. During this stage, you'll likely see methods like public relations campaigns, advertisements, or social media promotions.

Top Digital Marketing ( Fully Explained 2019)

What Is Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

How Do You Define Digital Marketing

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts

Most common digital marketing tactics and the channels involved in each one

Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:

• Websites
• Blogs
• Infographics

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:

• Blog posts
• Ebooks and whitepapers
• Infographics
• Online brochures and lookbooks

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google+

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:

• Paid ads on Facebook.
• Promoted Tweets on Twitter.
• Sponsored Messages on LinkedIn

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed- sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

• Email newsletters
• Social media post scheduling
• Contact list updating
• Lead-nurturing workflows

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

• Blog subscription newsletters
• Follow-up emails to website visitors who downloaded something
• Customer welcome emails
• Holiday promotions to loyalty program members
• Tips or similar series emails for customer nurturing

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:

• Reporter outreach via social media
• Engaging online reviews of your company
• Engaging comments on your personal website or blog

What Does a Digital Marketer Do

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.

Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels.

Best SEO ( Search engine optimization ) Explained 2019

What is SEO

Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. 

SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page. 

So, why is it important for your business‟ website to be listed on search engines? On Google alone, there are over 694,000 searches conducted every second.i  Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website‟s ability to rank in the search engines and get found by your potential customers. 

What about paid search? Yes, you can pay to have your website listed on the search engines. However, running paid search campaigns can be quite costly if you don‟t know what you‟re doing. Not to mention, about 88% of search engine users never click on paid search ads anyway.ii  

Because the sole purpose of a search engine is to provide you with relevant and useful information, it is in everyone‟s best interest (for the search engine, the searcher, and you) to ensure that your website is listed in the organic search listings. In fact, it is probably best to stay away from paid search all together until you feel you have a firm grasp on SEO and what it takes to rank organically. 

How Search Engines Work 

Search engines have one objective – to provide you with the most relevant results possible in relation to your search query. If the search engine is successful in providing you with information that meets your needs, then you are a happy searcher. And happy searchers are more likely to come back to the same search engine time and time again because they are getting the results they need. 

In order for a search engine to be able to display results when a user types in a query, they need to have an archive of available information to choose from. Every search engine has proprietary methods for gathering and prioritizing website content. Regardless of the specific tactics or methods used, this process is called indexing. Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query. 

How do they do it? Every search engine has what are referred to as bots, or crawlers, that constantly scan the web, indexing websites for content and following links on each webpage to other webpages. If your website has not been indexed, it is impossible for your website to appear in the search results. Unless you are running a shady online business or trying to cheat your way to the top of the search engine results page (SERP), chances are your website has already been indexed. 

The search engines consider two main areas when determining what your website is about and how to prioritize it.  

1. Content on your website: When indexing pages, the search engine bots scan each page of your website, looking for clues about what topics your website covers and scanning your website‟s back-end code for certain tags, descriptions, and instructions.  

2. Who’s linking to you: As the search engine bots scan webpages for indexing, they also look for links from other websites. The more inbound links a website has, the more influence or authority it has. Essentially, every inbound link counts as a vote for that website‟s content.

A few factors that a search engine algorithm may consider when deciding what information to show in the SERP include:  

•  Geographic location of the searcher
•  Historical performance of a listing (clicks, bounce rates, etc.) 
•  Link quality (reciprocal vs. one-way) 
•  Webpage content (keywords, tags, pictures)
•  Back end code or HTML of webpage
•  Link type (social media sharing, link from media outlet, blog, etc.) 

What it Takes to Rank

It is not difficult to get your website to index and even rank on the search engines. However, getting your website to rank for specific keywords can be tricky. There are essentially 3 elements that a search engine considers when determining where to list a website on the SERP: rank, authority, and relevance.

 Rank

Rank is the position that your website physically falls in on the SERP when a specific search query is entered.  If you are the first website in the organic section of the SERP (don‟t be confused by the paid ads at the very top), then your rank is 1. If your website is in the second position, your rank is 2, and so on. As discussed previously in How Search Engines Work, your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered.

Relevance 

Relevance is a one of the most critical factors of SEO. The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query. Besides actual text on your webpages, the search engines will review your website‟s structure, use of keywords in your URLs, page formatting (such as bolded text), and what keywords are in the headline of the webpage versus those in the body text.

While there is no way to track how relevant your website is, there are some SEO basics you can practice to cover your bases and make sure you are giving the search engines every possible opportunity to consider your website. We‟ll get to that in just a bit. 

Glossary :

Algorithm - The calculation the search engines use to find the most relevant information in relation to a search query. 

Alt Tags - Short snippets of code that allow you to tag each photo on your site with a short text blurb. 

Anchor Text – Text in your webpage content that is linked to another website or webpage. 

Black Hat SEO – A back-handed approach to SEO that involves shortcuts and manipulation of a website. It is prohibited by the search engines. 

Keyword Density – How often a keyword is mentioned on a page. 

Headline Tags – HTML code tags denoted by “<h1>Headline</h1>” that make the text bigger than other text on the page. 

Head Terms – phrases more generic in nature (usually 1-2 keywords long) that garner significant amount of search engine traffic, but provide little return. 

HTML – Stands for Hypertext Markup Language is a standardized code for tagging text files to formate font, color, graphic, and hyperlinks to create webpages. 

Inbound Links – Links to your website from external websites that are not on your domain. 

Indexing – The process used by the search engines to crawl the web, scanning webpages and storing information about them. 

Link Building – The process of generating inbound links from other websites. 

Link Juice – The boost given to a website‟s authority via inbound links from other authoritative websites. 

Long-tail – The theory used to explain that while a majority of search traffic results from a small percentage of keywords (the head) there millions of unique keywords that make up a significant volume of search traffic in aggregate (the tail). 

No-Follow – Tag placed in HTML code around links that are paid to tell the search engines not to give them any link juice. 

Search Query – Term used to describe the actual keyword or phrase a search engine user typed into the search engine. 

SEM (Search Engine Marketing) – Refers to all aspects of search, including organic and paid listings. 

SEO (Search Engine Optimization) – The process of optimizing your website‟s content so it‟s easy for the search engines to find your content, index it, and determine how relevant it is to a specific search query. 

Tail Terms – Keywords phrases usually 3 or more keywords in length that garner a small volume of search traffic but are much more valuable because they provide a better qualified traffic than head terms.